Mediker
Mediker is a three-decade-old brand. Marico acquired Mediker from Procter & Gamble, in July 1999. Mediker is a brand for treating lice and a market leader in its category. Mediker today has two products in its portfolio: Mediker Anti Lice treatment and Mediker Anti Lice Oil.

Mediker is a perfect solution to lice for the mothers of children suffering from lice. A child can go through physical, mental and psychological problems due to lice. Problems like anemia, pediculosis, lack of concentration, bleeding through excessive scratching, rejection, social embarrassment etc. can add to the child's growing up pains. With Mediker a mother knows that lice problem will be a thing of the past.

Evolution:
In its first avtaar, Mediker pioneered the switch from the traditional lice comb, which is painful to use, to an easy and effective way of treating lice using shampoo like delivery mechanism.

Marico recognised a consumer need and also launched 'Mediker anti Lice Oil' to provide an alternative to a different consumer segment who was more comfortable with the hair oil format.

Our consumers:
Mediker's primary target has been mothers of school going children. The brand has caught on, not just in the urban sections of India but also the rural.

Contributors to Mediker's success:

Success of the Mediker brand is the result of constant innovation by the R&D team, consumer centric communication and excellent distribution.

Mediker is committed to educating the consumer about the lice menace and problems that children can face therefore. To this end Mediker not only does awareness campaigns in media, but also undertakes contact programmes in slums, schools, etc.