What does the consumer want?

What is the potential to provide answers and solutions to problems that even the consumer does not realise exist?

These are the questions that work in Marico revolves around. The answers that we have gained have resulted in innovative products time after time. Whether it is the history of Parachute pioneering the switch from tin cans to plastic bottles, or Revive creating a market where none existed before to more user friendly product packaging, Marico has excelled in making life simple for the consumer. The reason we have been able to do so consistently lies in our approach, which is to focus on consumer insight.

At Marico, there is a compulsion to peek beyond corners and set new goals, to scale new heights. Undoubtedly, our strength lies in brand building. But the idea is not to look back at the winning brands that we have created and pat ourselves on the back. The ideology that we relentlessly practice at Marico, is Path Breaking Consumer Touch. Ideas at Marico transfer, through dedicated effort into quality products. When quality and value are apparent, our products dominate the consumer's mind space. Market Share is then our reward, which in turn creates wealth for our shareholders.