MARICO'S BUSINESS DIRECTION - 2010:
We commit ourselves to improving the quality of people's lives, in as many parts of the world, through fast-moving branded consumer goods primarily in NatureCare and HealthCare.

In the Nature Care Business:
We will offer brands that enhance the appeal and nourishment of hair and skin through distinctive products, largely based on the goodness of coconut and other natural substances.

In the Health Care Business :
We would make available a variety of branded products needed for healthy living; drawn from agriculture and offered both in natural and processed forms.

In the International Business:
We would develop a franchise for our brands, in parts of the world beyond the sub-continent.

We will aim to be a leader in each of the businesses; by heightened sensitivity to consumer needs, setting new standards in the delivery and quality of products and through processes of continuous learning and improvement.

We will share our prosperity among members, shareholders and associates who contribute in improving Marico's Equity and Market Value. We will acquire the stature of a friendly corporate citizen, contributing to the betterment of neighbourhood communities where we are significantly present.