Marico - Corporate - Business Structure

Business Structure

A Flat Structure:
At Marico, we are an organisation, which is flat with only five levels of reporting between the Managing Director and an operator on the shop floor.

We believe that a flat structure helps us in being more responsive to the environment while providing enriched roles for our members. Our structure defines clear roles and supporting relationships but is by no means rigid. Keeping in mind the fast and ever changing business environs, Marico's structure is dynamic and constantly evolving.

Profit Centers:
In order to provide focus to its business operations, Marico has organised its businesses into the following business segments or profit centers:

Consumer Products, comprising the operations of Marico Industries Limited and Marico Bangladesh Limited. This division manufactures & markets Marico's 10 leading consumer product brands like Parachute, Saffola, etc.
Aesthetics Services, comprising operations of Kaya Skin Clinics under the banner of Kaya Aesthetics Ltd. Kaya Skin Clinics offer US FDA approved scientific dermatological procedures that are customised to suit the Indian skin.
Global Ayurvedics, comprising the operation of Sundari LLC in the US. Sundari markets the Sundari range of Ayurvedic skin care products in the US.

All the above profit centers have their dedicated marketing teams, distribution channels, sales force and backroom facilities.

What it has done for us:
The creation of Profit Centers has led to higher business orientation, improved inter-functional coordination and has ensured that our organisation structure supports our overall Company Strategy and Business Direction. Each Business Unit has a Business Head supported by a team of professionals.

Finance:
The company is strongly supported by the Finance Division, which not only handles the legal, treasury, tax, control systems and management information support, but also spearheads Marico's IT initiatives. Additionally, every profit center has its own dedicated finance cell.

HR:
Equal support comes from our HRD team, which expends its energies, formulating and building strategies to build a stable and high - talent organisation.

The innovations and the quest for excellence at Marico continue unabated. Even as the success stories continue, the focus from the consumer never shifts.

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