Marico's Hair & Care is a non-sticky, perfumed oil, a strong No.3 brand in its category. It is positioned on the platform of a Grooming Oil that gives hair nourishment, making it stronger.

Evolution:
Launched in 1990, in the non-sticky Hair Oil category, dominated by a single brand, which enjoyed a Market Share of close to 90%. Over a period of time, Marico's Hair & Care has gained share and has currently reached a Market Share of 19%.

Our Consumers:
Marico's Hair & Care has always appealed to both men and women of all age groups. But the primary user set has always been those in the younger age group. The brand has gained popularity in both the urban and rural sections of India.

Contributors to Marico's Hair & Care's success:
Marico's Hair & Care has been the innovator in Packaging for this category, coming in a Modern Looking Unbreakable bottle. It has been successfully differentiated vis-à-vis other players in the market, through Silkone conditioner as the nourishing ingredient.