Innovation |
Innovation is one of the four key sources of Marico’s competitive advantage. We at Marico look at Innovation as a way of life, as a means to improve the quality of our products and services for our consumers and to enhance the shareholder value.
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Innovation in Product Formulation:
- Mediker Anti-Lice Oil – a hair oil that provides the twin benefits of nourishment from coconut oil and anti-lice properties of camphor and Neem.
- Saffola blends – Tasty Blend – a tasty combination of Safflower and Corn and Nutri Blend – a healthy combination of Safflower and Rice Bran Oils.
- Sweekar Losorb Oil – food cooked in this absorbs less oil, thus providing the consumer the twin benefits of health and money saving.
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| Innovation in Product Delivery: |
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- Parachute Mini – a bottle shaped pack of Parachute Coconut Oil, available at an MRP of Re. 1/-.
- Flip Top cap for Parachute Bottles, thus ensuring that purity of the oil is protected.
- Parachute Easy Jar that facilitates use especially during winters.
- Saffola and Sweekar 15 Ltr. Jars with taps.
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Innovation in Shareholder Value maximisation:
Marico has been constantly innovating with the instruments of distribution to its shareholders. The issue of Redeemable Bonus preference shares in 2002-03 is an example.
Marico Innovation Fund:
We believe that as a Corporate Citizen, Marico has both, an opportunity and an obligation, to contribute to the nation by playing an active and larger role in the area of innovation. It has therefore set up a foundation under the name “Innovation for India – Marico Foundation”. The purpose of the Foundation is to promote Challenger Leadership in the country with innovative focus – primarily in 3 sectors – Business, Education and Social.
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