Parachute Jasmine
Parachute Jasmine is a perfumed coconut hair oil. It is non-sticky and has the lingering fragrance of Jasmine and nourishes hair to keep it healthy and beautiful.

Evolution:
With consumer insight, it was felt that there was a need for an oil with fragrance. That there are people who already used oil but would like it more with an added fragrance. With Parachute Jasmine, the consumer can now have an oil which has the fragrance of Jasmine without compromising on the nourishment that coconut oil embodies.

Our consumers:
Parachute Jasmine is primarily targeted at women who wish to have and use a perfumed oil which is non-greasy and nourishing.

Contributors to Parachute Jasmine's success:
Parachute Jasmine combines the nourishment of coconut oil and Jasmine's fragrance. The brand has been one of Marico's five consecutive new product success stories. Marico's offering of this product in small packs has seen the brand growing its consumer franchise.