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| Saffola Nutri Blend Saffola Nutri Blend is yet another feather in the cap for Marico as it continued its efforts to broadbase its consumer franchise for Saffola. This oil blend provides a healthy combination of safflower and rice bran oil. Evolution: Saffola Nutri Blend is a one more step forward in the extension of Saffola brand into value-added products and services in the area of health care. Nutri Blend is an internationally researched blend with Nutrients like Oryzanol which have been proven to reduce LDL cholesterol. Our consumers: Health conscious families in the middle income to higher middle class bracket are the target consumers of Saffola Nutri Blend. Contributors to Saffola Nutri Blend's success: |
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| A proposition that aims at the entire family's good health at reasonable cost has worked well for the brand. Increasing health consciousness among young families in the age group of 25 - 40 years called for a healthier cooking medium, which also had some nutritional values. |
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| Saffola Nutri Blend's track record: Saffola Nutri Blend was launched in the first quarter of 2002-03. Since then the Blend has been performing satisfactorily. Both the Saffola blends have captured a market share of above 4% in the ROCP (Refined Oils in Consumer Packs) market and have helped Saffola hold on to its overall consumer franchise. |
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| © 2003 Copyright Marico Industries Limited. All rights reserved. | |||||||