Oil Of Malabar
Oil of Malabar is premium quality edible grade coconut oil. This brand is one of Marico's recent acquisitions, having been bought in November 1999. Oil of Malabar, as the name suggests, is positioned on purity - as the oil from the land of coconuts.

Evolution:
Launched in 1992, the brand has grown in stature to become a national brand. Today, it sells in over fifteen states across India, with a strong rural presence. Ever since its launch, the brand has been known for its quality and was amongst the earliest to launch flexi/pouch packs to tap the vast rural market.

Our Consumers:
Oil of Malabar's consumer franchise spans women of all age groups. As mentioned earlier, the brand has a strong rural presence.

Contributors to Oil of Malabar's success:
This brand's success hinges on its two strengths - its quality and Marico's distribution strength across urban and rural India.