Marico - Consumer Products

Parachute
Parachute is premium edible grade oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of Vital Nourishment today. From a loosely available commodity to a path-breaking brand, Parachute pioneered the switch from coconut oil sold in tins to plastic. Parachute is also available in pouch packs, to service the rural sectors, increasing penetration. The positioning of Parachute has evolved over time. From the initial stand of purity to that of clarity to the `Coconut Dream' theme, with a new look and logo, to today's positioning of vital nourishment. The Coconut Dream logo is seen as an opportunity to transform Parachute from being the largest coconut oil brand into a mega brand with several value added products under the 'Coconut Goodness' umbrella.

Innovations in Parachute:
To support its continuing endeavour to provide high quality Parachute Coconut Oil to its consumers, Marico has been constantly innovating for this brand. Some of the examples of innovation for Parachute are:

Our consumers:
Parachute's primary target has been women of all ages. The brand has a huge loyalty, not only in the urban sections of India but also the rural. Parachute has several brand extensions, each filling existing need gaps, acquired from consumer insight.

Contributors to Parachute's success:
The quality of the product has contributed to its lasting success. The consistency with which Parachute has delivered, ensures consumer loyalty and trust in the brand. innovations in the bottle too, whether from the aspect of user-friendliness or aesthetics have and continue to help Parachute grow. One of the first brands to utilise mass communication, Parachute used the `caring' platform with the 'mother - daughter' theme to underline the message that this was a brand handed down from and to generations. The new look and logo have helped attract the youngsters of today.

韭菜萝卜汤是一道很美味的美食。里面含有大量的物质产后丰胸，胡萝卜素等。经常食用可以帮助人体排空有毒物质丰胸产品。而对影响胸部发育非常至关重要的地方之一就是。他会影响胸部大量有害沉积类物质的排出丰胸效果。尤其是针对乳房。我们月经来的时候，胸部会出现胀满的情况。它就可以发挥功效排出胀气浊气了丰胸食物。