Marico - Consumer Touch

What Quality means to us:
Quality is all about satisfying consumers. It is not about profits or efficiencies but keeping the consumer happy, so that he/she stays loyal. One of the basic requirements to do this is to give the consumer a consistent product.

Thorough systems:
Even though no two human beings are alike, tens and hundreds of them work together to produce millions of identical clones of the blue Parachute bottles and yellow Saffola jars. The oils inside should be the same to the consumer every time he/she buys it. To create this Brave New World of consistent products, many ingredients go into it - rigid quality and inspection systems, constantly upgraded measurement methods to standardise subjective parameters such as aroma and colour, and modern methods of statistical process control.

A reliable set up:
To improve reliability and reduce chances of defective products going to the market, these tools along with structured problem solving are used to reduce defectives and tighten our quality standards. Product quality is regularly tracked, market and plant audit findings are used to identify problem are used to identify problem areas and improve product quality reaching the consumer. Internal certification programs have been launched for factories, depots and vendors to raise levels and improve consistency. Even transport systems are being scrutinized and norms being laid down.

The Aim:
To Reach Factory Fresh product to the consumer.

Complaint Handling:
There is a well-defined system to handle and respond to complaints. Feedback from the market has led to the introduction of new measuring equipment and tests and helped improve the shelf life of our products.

Quality Tracking:
Systems have led to the introduction of consumer friendly and upgraded packaging at lower costs, without compromising quality: be it our Sweekar pouches, the Saffola salt pouches or the Saffola jars designed for easy pouring.

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