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| Saffola Saffola is a thirty five-year-old brand, widely recognized by consumers to be "Good for Heart". Many Doctors recommend Saffola to their patients to maintain health. Evolution: Saffola, positioned on the 'good for Heart' platform was small in volume terms, till 1993, when a series of hard-hitting ads took the brand to new heights. Awarded the 'Brand of the Year' in 1993 by The Advertising Club of Bombay, the brand has continuously modernized and upgraded itself. A new aesthetically defined shape was launched in 1998 ensuring glug-free pouring. The brand was repositioned as 'Heart of a Healthy Family' and extended to a value added edible oil and Salt. A Web site on health, www.healthykhana.com was launched in 2002 to guide Heartcarers as well as proactive health seekers on various aspects of Dietary Health. It also provides a free personalized diet plan service, which anyone can use to get a diet as per his or her individual health requirements. |
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| Contributor's to Saffola's success: The key to Saffola's growth has been its impactful advertising and the innovative marketing techniques, helping consumers experience a full health care service, not just a product. The 'Saffola Healthy Heart Foundation' was set up to provide a whole lot of additional services to enable consumers to take the required steps to improve their lives. |
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