Marico - Consumer Products - Saffola(Saffola Salt)

Saffola Salt
Saffola salt is the "healthier" choice in salt. It is a salt with less sodium and higher Potassium and Calcium than ordinary salt. As salt is an integral part of all cooking, Saffola salt becomes a medium that can make all the food cooked at home healthier and better for the heart.

Evolution:
Saffola salt rose as the result of a continuing consumer demand for more "Good for the Heart" products from Saffola.

Our Consumers:
Saffola consumers are those who are health conscious, wishing to switch to products good for them. Also anyone who recognises the risk of heart problems and wishes to prevent them by using healthier cooking additives.

Contributors to Saffola Salt's success:
Many decades of brand building by the mother brand "Saffola" and a genuine and effective low sodium formulation.

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