Shanti Thanda
Shanti Thanda is the second product under the Shanti banner, Shanti Amla being the first. Shanti Thanda is a cooling oil containing a unique mixture of 21 herbs. Shanti Thanda stands for "Ghar ki Shanti".

Evolution :
Modern day lifestyle has brought with it greater stress levels. Cooling oils have certain therapeutic and medicinal properties that help relieve this stress. The market for cooling oils estimated at Rs. 175 Crore has been growing at 15% year on year over the past 3 years. Sensing such a shift in usage towards such value added oils Marico launched Shanti Thanda Tel during March 2003. Shanti Thanda has ingredients such as menthol and camphor to induce the cooling effects.

Our Consumers :
The target customers of Shanti Thanda are both men and women belonging to the modern jet age, who want "Ghar ki Shanti". Today, while on one hand, the levels of  convenience in the life of the   consumer has gone up with new technology, etc. the levels of stress and tension have also increased. All this has led to frayed tempers and stress in the family. This is where Shanti Thanda Tel comes in. It cools and relaxes you and your family, thereby relieving stress. This enables the family members to stay cool and take on the challenges of the outside world.

Contributors to Shanti Thanda’s success :

Shanti Thanda Tel comes in a "cool" green colour, which strongly cues its cooling and herbal properties. Unlike other cooling oils, which come in glass bottles, Shanti Thanda Tel comes in a safe plastic bottle. Its packaging visually depicts the concept of "Ghar ki Shanti", which is the emotional benefit that the brand offers. Also at play is the equity that Shanti as a brand has earned over that last couple of years with the launch of Shanti Amla.