Sil
Sil is a processed food brand. It has a wide range of exciting products such as Jams, Sauces, Baked Beans, Chinese Vinegar, Sweet Corn Soup and Mayonnaise. Sil stands for products that offer "Lip-Smakin' Goodness".

Evolution:
Sil started as a processed fruit and continental food brand with a variety of foods in cans and bottles. The range was rationalised after Marico started managing the brand in 1993. Today, Sil is the No.2 brand in the Jams category and a leading player in all its other processed food segments.

Our Consumers: Sil has a range of products, consumed by people of all ages. From jam to chilli sauces, the brand has caught on not just in the metros but also in smaller urban towns.

Contributors to Sil's Success:
The Sil range has great tasting products based on well - researched recipes. The packaging was made more attractive at Marico and suddenly, the appearance of the products looked like 'fun'. The advertising, positioned on the idea of how adults need to act like children sometimes, had full grown adults speaking, acting and even crying like little children.