Sweekar
Sweekar is a national brand and comprises Refined Sunflower and Refined Soya Oil variants. Sweekar has become synonymous with good quality light edible oil. It is positioned as a light and healthy cooking medium.

Evolution:
The Sunflower category emerged in 1988 - 89 and Sweekar quickly became one of the leading brands in this category. The positioning of Sweekar has evolved over time- from the initial stand of lightness and 88% saturated, fat-free - to that of "Achcha Khana, hansi khushi ka Khazana" - to that of "Aapke haath mumkin har baat". It continues to be one of the leading brands among refined oils in the consumer packs market.

Sweekar Low Absorb Oil:

In its quest to provide higher value to its consumers, Marico launched Sweekar Low Absorb Oil - India's first low absorb oil, during the third quarter of 2001-02. Food cooked in this absorbs less oil providing the consumers the twin benefits of health and economy. University Department of Chemical Technology (UDCT), an institute of international repute has verified the claim.

Our Consumers:
Sweekar's primary target has been housewives (age 25 +). The brand has caught on as a product that is as good as the best in the market.

Contributors to Sweekar's success:
The positioning of Sweekar as 88% saturated, fat-free oil with Low Absorb properties and the new look pista colour packs contributed to improved perception of the brand.