Saffola Tasty Blend is the first edible oil blend in the country. This oil blend provides the benefits of two oils, thereby giving added value to the consumer. It provides the do-good properties of Kardi and the taste of Corn oil

Evolution:
Saffola Tasty Blend is a step in the evolution of the Saffola brand into value-added products and services in the area of health.

Our consumers:
Housewives in the age group of 25 - 35, middle income onwards, who are health conscious.

Contributors to Saffola Tasty Blend's success:
The balance between health and taste, addressing a core consumer need has been significant in TastyBlend's success

Saffola Tasty Blend's track record:
Saffola Tasty Blend was launched in the year 1998-99. Since then the Blend has been performing really well. Along with Saffola Nutri Blend, it has ensured continued availability of Saffola for its consumers at a time when Marico faced acute shortage of safflower, the main raw material for Saffola Brand. Both these blends have captured a market share of above 4% in the ROCP (Refined Oils in Consumer Packs) market and have helped Saffola hold on to its overall consumer franchise.