| |
R & D at Marico - A Human Interface:
The backbone of any progressive organisation that constantly evolves
and redefines itself is its R & D team. And the backbone of any
R & D team is its potential to gather consumer insight and find
path-breaking means to implement this insight. At Marico, our R
& D Centre is not only equipped with the latest gizmos but also
with the talent to bring a human 'consumer' interface to their work.
Marico's R &D has been constantly innovating, be it product formulation
or packaging, thus providing incremental value to its consumers.
Ten thousand sq. ft. area is dedicated to research activities, which
houses various laboratories with state of the art equipment for
product and packaging innovations.
People:
|
 |
|
| |
Our
R&D team includes scientists from diverse fields. Product and packaging
innovation teams comprise oil technologists, microbiologists, nutritionists,
pharmacists, statisticians, process engineers, packaging designers
& technologists, cosmetologists and analytical chemists. Research
papers prepared by our R & D team members have been presented at
various international conferences.
Consumer Exercises are often conducted where Focus Groups, comprising
a group of consumers with similar profiles are brought together,
for the testing of new concepts, product features or other new initiatives.
This results in direct consumer feedback, contributing to the idea
pool. Consumer insight also comes from our Sales and Marketing team,
which brings in the feedback that they gather while on the field.
The Competitive Edge:
While consumer insight forms the focus of all R & D initiatives,
the competitive advantage comes through harnessing disparate technologies
and bringing them together in path-breaking ways, doing so faster
than the competition. We have partnered effectively with outside
agencies/consultants. This has resulted in a dramatic increase in
depth and breadth of technical competencies within the team.
Processes That Help:
While already having introduced various organisational processes
like TQM and others, in house research is supported by regular visits
from international scientists and consultants. Seminars and conferences
are regular features. We emphasize on developing and maintaining
professional intellect within our R & D. |
|
