About Marico:

• A leading Indian group operating in
• Consumer Products
• Aesthetic Services
• Global Ayurvedics business
• FY 2002-03 Turnover ~ Rs.7.75 billion (USD 163 Million)
• 12 brands and extensions with leadership in respective categories
Parachute, Saffola, Sweekar, Hair & Care, Shanti, Mediker, Oil of Malabar, Mealmaker, Sil, Revive, Kaya and Sundari
• The Overseas Sales franchise of Marico's branded FMCG products
One of the largest amongst Indian Companies
• Marico's own manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Saswad, Pondicherry and Daman Supported by subcontracting units
• In Bangladesh, Marico operates through Marico Bangladesh Limited, a wholly owned subsidiary Manufacturing facility at Mouchak, near Gazipur

Business Model / Philosophy:
Marico's business model is based on focused growth across all its brands / and territories driven by continuously improving value propositions to consumers, market expansion and widening its retail reach. The model ensures that Marico is present in unique / ethnic Indian Product or Services categories where typical MNCs would not be strong. Therefore, Marico does not, unlike many other Indian FMCG Companies, get caught in MNC cross fires.

Marico is a professionally managed Company that has built for itself a stimulating work culture that empowers people, promotes team building and encourages new ideas. This has, over the years, enabled Marico to grow its stature as one of the few successful Indian FMCG Companies. Marico was awarded the National Award for outstanding work in HRD by National HRD Network in 1994 as also the award for Top Performing Global Growth Company from India at the World Economic Forum in 1997. Marico aims to be the leader in each of the businesses; by heightened sensitivity to consumer needs, setting new standards in the delivery and quality of products and services through processes of continuous learning and improvement.

• Marico's Parachute and Saffola are among India's Top 100 Most Trusted Brands (Brand Equity survey)
  Among Indian brands Parachute ranks 8th
  
  
• Parachute Ranks 35th and Saffola 66th amongst India's 100 Biggest FMCG Brands (Brand Equity Survey - December 02)

 
• Parachute is probably the world's largest packaged Coconut Oil Brand
using one out of every twenty-five coconuts produced in India and
3 nuts of every coconut tree in India
Parachute volumes alone are more than 75% of the total shampoo volumes in India.

Financial Highlights:
Marico has maintained a steady top line and bottom line growth over the last 10 years with a consistently healthy Return on Capital Employed (ROCE) of over 30%.

Marico was ranked 16th in terms of ROCE as per a recent survey of 500 companies conducted by Business World. Its rank was 4th among FMCG companies. Marico is one of the 20 corporates in India, across industry segments, with a ROCE of above 25%.